Business

**// Sports and Entertainment Marketing //** ISBN # 0-538-44515-7 Copyright Date 2008 Edition # 3e Publisher: Thomson South-Western Authors: Ken Kaser and Dotty Boen Oelkers Price: Around 42 dollars The book is 424 pages long and would be what I consider a little lighter than a standard textbook. It has several add-ins to book to help the student better understand the content. This includes activities and case studies to help student prepare for tests and competitions.

This book is about the concepts of marketing and its uses with an emphasis in using it in sports and entertainment. 1st topic in book: Marketing concepts The book tells the basics of marketing concepts and all of the parts associated with marketing concepts. [] [] Between these two websites they give the same information and the second kind of adds a lesson plan approach for a teacher to look off of. 2nd Topic in book: One of the chapters in the book goes over the different types of sports and venues like: football, basketball, hockey, college, pros, high school, arenas, stadiums, concert industry, television industry, and etc… along with special marketing tools like sports camps and clinics, and motivational speaking and writing. [] [] [] These websites are great building blocks to take the place of the information that students can gather from the book. They offer much of the same information and topics. There are many more websites but these are a few of my key websites. 3rd Topic in the book: Another chapter in the book goes over the concept of creating, owning, and operating a business. It gives a very vague outline of the basics on this concept. [] [] [] The first link is through the irs and gives a basic startup plan and checklist. This website also gives valuable information to prospective business people. It lets you know what you will need and some of what you need to plan for. The third link offers some free online courses and information starting from the basics. And the middle website link give a list of pros and cons of owning your own business. These websites are a great start to taking the place of the chapter in this book. I could probably learn more from these websites than this book. If this were an entrepreneurship book I may not say this but for this book the websites will work better and offer more information. Partner Meredeth Minear – We both have the Wednesday 10:30 Class